Let's Get Started

We’re excited to help grow your brand with high-impact marketing strategies.

To make your onboarding seamless, please complete the following process below.

This will ensure we have everything we need to launch your campaigns efficiently and maximize results.

PHASE 1

Onboarding Process

🚀 Streamlined Onboarding for Maximum Impact


By completing our Onboarding process, you’ll provide us with key details about your business, marketing goals, and the services you need. This helps us create a customized strategy tailored to your brand.

ONBOARDING PROCESS

Upon Signing Agreement and Completing Payment

Onboarding Form

Step 1

Details

  • Business Information – Name, website, industry, contact details.

  • Services Needed – Select from ads, social media, SEO, branding, etc.

  • Marketing Goals – Define objectives, target audience, and budget.

Granting Access

Step 2

Details

  • Meta Business Manager (Facebook/Instagram Ads)

  • Meta Ad Account & Pixel

  • Meta Pages (Facebook/ Instagram)

  • YouTube Page

  • LinkedIn Page

  • Google Ads

  • Google Analytics

  • Google Tag Manager

  • Google My Business

  • Google Search Console

  • Website Access: Wordpress/ Shopify

    What we need manually from you (Please email the following):

  • CRM Access (HubSpot, GoHighLevel, etc.)

  • Email Marketing Platform (Klaviyo, Mailchimp, ActiveCampaign, etc.)

  • Payment Processor Analytics (If applicable)

  • Website Provider: (If not wordpress or shopify, must provide user & pw to appropriate platform)

Brand Assets

Step 3

Details

  • Logo Files (PNG, JPG, SVG, AI) – High-resolution versions for ads and social media.

  • Brand Guidelines – Colors, fonts, and any design preferences.

  • Previous Marketing Creatives – Ads, videos, graphics, or anything we should reference. -

  • Product/Service Photos & Videos – High-quality media we can use for content.

  • Taglines & Key Messaging – Any slogans, brand statements, or must-use phrases.

Schedle

Kick off call

Step 4

Details

  • Business & Marketing Overview – Recap of your business, audience, and goals.

  • Service Breakdown – Reviewing the services you selected and our action plan.

  • Account & Access Verification – Ensuring we have proper access to platforms (Meta, Google, CRM, Website, etc.).

  • Creative & Branding Discussion – Aligning on brand voice, content styles, and ad creatives.

  • Ad & Content Strategy – Outlining campaign structure, audience targeting, and key performance indicators (KPIs).

  • Next Steps & Timelines – Setting up expectations, deliverables, and reporting schedules.

PHASE 2

🔍 Discovery & Strategy

Before we launch any campaign, we take the time to

deeply understand your business, market, and goals.

This Discovery & Strategy phase ensures that every move we make is backed by data, research, and a clear roadmap for success.

🔹 Our 4-Step Discovery & Strategy Process

  • Step 1: Business Deep Dive: We analyze your brand, competitors, and industry to uncover growth opportunities.

  • Step 2: Target Audience Research: We define your ideal customer, their pain points, and what motivates them to take action.

  • Step 3: Marketing Audit & Positioning: We review past marketing efforts, website performance, and refine your messaging & offers.

  • Step 4: Strategy Blueprint & Game Plan: We develop a customized marketing strategy, outlining the best channels, tactics, and KPIs to drive results.

🔍 Discovery & Strategy

Business Deep Dive

Step 1

Details

  • Understand your brand, mission, and unique selling points (USPs).

  • Analyze competitors to identify strengths, weaknesses, and opportunities.

  • Research industry trends to position your business for success.

Target Audience Research

Step 2

Details

  • Define your ideal customer (demographics, interests, behaviors).

  • Identify customer pain points and buying triggers.

  • Develop messaging that resonates and drives engagement.

Marketing Audit & Positioning

Step 3

Details

  • Review past marketing efforts (ads, social media, SEO, email, etc.).

  • Assess website performance, conversion rates, and sales funnels.

  • Refine brand messaging to ensure consistency and clarity.

Strategy Blueprint & Game Plan

Step 4

Details

  • Outline the best marketing channels (ads, content, social, SEO).

  • Set key performance indicators (KPIs) to measure success.

  • Develop a phased execution plan to launch and scale effectively.

PHASE 3

🎨 Content Creation & Development

Focused on scaling success, we explore new opportunities for growth while fostering a long-term partnership that evolves with your business needs.

🎨 Content Creation & Development

Content Strategy & Planning

Step 1

Details

  • Identify content themes and messaging based on your brand and audience.

  • Develop a content calendar to ensure consistency and engagement.

  • Align content with marketing goals (brand awareness, lead generation, sales, etc.).

Creative Asset Development

Step 2

Details

  • Design eye-catching graphics, videos, and animations for ads and social media.

  • Write compelling copy that converts, from ad headlines to social captions.

  • Optimize content for each platform (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.).

Content Production & Editing

Step 3

Details

  • Shoot and edit high-quality video reels, product shots, and branded visuals.

  • Apply motion graphics, transitions, and subtitles to enhance engagement.

  • Test different creative variations to see what resonates best with your audience.

Website & Brand Optimization

Step 4

Details

  • Improve site speed, SEO, and mobile responsiveness for a seamless user experience.

  • Optimize landing pages, calls-to-action, and conversion paths to maximize leads and sales.

  • Ensure brand consistency across the website, ads, and marketing materials.

PHASE 4

⚡ Execution & Management

We launch and manage comprehensive marketing campaigns across multiple platforms, ensuring consistent communication and brand promotion.

  • Paid Ads Launch

  • Social Media Management

  • Ongoing SEO

  • Cold Outreach Campaigns

  • Reactivation: Email & Text

⚡ Execution & Management

Campaign & Content Deployment

Step 1

Details

  • Launch ad campaigns, schedule social media content, and implement SEO strategies.

  • Ensure proper tracking with pixels, UTM parameters, and conversion monitoring.

  • Set initial benchmarks and key performance indicators (KPIs).

Daily & Weekly Monitoring

Step 2

Details

  • Analyze real-time data and engagement metrics to track performance.

  • Identify trends, audience behaviors, and content that’s driving results.

  • Flag any underperforming campaigns for optimization.

Continuous Optimization & Scaling

Step 3

Details

  • A/B test creatives, audiences, and messaging to improve conversions.

  • Adjust ad budgets and bidding strategies based on performance.

  • Scale winning campaigns while eliminating wasted ad spend.

Reporting & Client Collaboration

Step 4

Details

  • Provide weekly or monthly performance reports with clear insights.

  • Conduct strategy check-ins and adapt to new opportunities.

  • Keep communication open so you’re always in the loop.

PHASE 5

📈 Growth & Expansion

Once your campaigns are running successfully, we shift our focus to scaling your results and unlocking new opportunities

for even greater growth.

This phase ensures your brand stays ahead of the competition and continues to thrive long-term.

  • Step 1: Scaling Winning Campaigns

  • Step 2: Diversifying Marketing Channels

  • Step 3: Offer Optimization & Revenue Expansion

  • Step 4: Data-Driven Decision Making

📈 Growth & Expansion

Scaling Winning Campaigns

Step 1

Details

  • Increase ad budgets on high-performing campaigns to maximize ROI.

  • Expand successful targeting segments and lookalike audiences.

  • Introduce retargeting strategies to re-engage warm leads.

Diversifying Marketing Channels

Step 2

Details

  • Explore additional platforms (TikTok Ads, LinkedIn Ads, YouTube, etc.).

  • Expand organic growth efforts through SEO, influencer collaborations, and content marketing.

  • Launch email marketing automation for long-term audience engagement.

Offer Optimization & Revenue Expansion

Step 3

Details

  • A/B test pricing models, bundling, and promotions to maximize conversions.

  • Introduce upsells, cross-sells, and membership/subscription offers.

  • Enhance perceived value with branding upgrades and credibility boosters.

Data-Driven Decision Making

Step 4

Details

  • Regular performance reviews and deep-dive analytics.

  • Adjust strategies based on seasonality, market trends, and consumer behavior.

  • Implement AI-driven and automation tools to enhance efficiency and scale.

Digital Diver 360, LLC

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